Beyond Science: Crafting Your Brand Story and Campaign

BSC is not just for the Sciences

Ubiquitous

Evergreen

The answer to the infamous question lyrics of RIhanna, ‘Oh Na Na, what’s your name’

Who are you?

Who do you present yourself to be?

If you are not sure, how do you want to be perceived at this moment?

That’s where you can start with your online brand.

When I worked as an all in one department of social media management; my frustrations lead me to break down the process of content creation into these three tenets. Understanding how to effectively intertwine your brand story and campaign can significantly enhance your outreach efforts.

Brand.

Story.

Campaign.

Brand

What do you want your business or idea to look like to people? This is where the industry, logo, colour psychology and audience and associates needs to be decided.

Story

Who are you and why should we care about you? Think this is why I began. I saw a gap in the market, I was losing my hair and got an idea in the middle of cooking with coconut oil when I was sauteeing the rosemary; you know things like that. This will be the beginning of how your community finds you and then you grow with them from this thread.

Campaign

You’re up for election.

Based on how you present yourself; brand and the story you are telling; you go on a consistent outreach to your community and affiliates about who you are and why you care so they should care about you. And based on how much you care, you are sharing yada yada yada and it will move them from point A to point B. This is where the connection between your brand story and campaign strategies becomes essential.

Campaigns can be 

1. Introductory based- Hi, This is me and I am cool, let’s hang out.
2. Launch based- Hi, I made this cool thing and it did A.B and C for Tom, Dick and Harry so you are next if you engage.
3. Collaboration based- Hey I make jollof rice and this fried plantain person wants us to show you how dope we are together and you will love it because we know we are great together. Eg. Soap brand working together with a skin care brand to present a unique exclusive package, influencer marketing, all the labels on your favourite sports team jerseys
4. Anniversary-based campaign- We hang in there for so long, we are throwing a party; celebrate with us
5. Specials days: Black Friday, Christmas, Summer, British Summer and on and on

Curating Your Brand Story and Campaign Strategy for Maximum Impact

Based on what you want to stick in the minds of your audience, you can create a great foundation for your business idea by using the BSC method and grow from there.

You will definitely need help with planning the campaign strategy, brand guidelines, audits, data analytics and all the backend bits that includes scheduling, email marketing and administrative load that comes with this aspect of your business.

Book a call if you can’t hack it alone.

Thanks