Unlocking Audience Insights: How to Discover What Your Audience Wants
Beyond Science: Crafting Your Brand Story and Campaign
November 15, 2024
Effective Strategies for Understanding Your Audience’s Needs
No one cares about your expertise unless it addresses what your audience wants to sort out.
An actual need for their financial, physical or emotional needs.
Find out how to know
1. Community outreach in person; find a conference, event or area they frequent and ask them directly. You may need a few people and permission from the organisers to approach their attendees. Remember to keep it fun and as un-interruptive to the main event. Have you got the tools and support for this?
2. Online surveys: use Google forms or survey monkey and add an incentive like a free guide they would like at the end. This could lead to them signing up for your email list. How’s your newsletter going?
3. Social listening: Look at the questions they’re asking in your comments section. This is especially important on Tiktok, Reddit, Facebook and other community based platforms. Allocating time to do this over a period of time is crucial.
Building Trust and Engagement by Understanding What Your Audience Wants
Once you are aware of what your audience is actually asking, you can answer them and keep them interested enough to ‘eat their vegetables’ too. They trust you for the quick win and therefore will listen to you more on the other things you’re keen to share.
Ready to take your audience engagement to the next level? Start implementing these strategies today and watch your connections deepen. If you need help crafting the perfect survey or interpreting your findings, don’t hesitate to reach out. Let’s work together to create content that resonates!
